Mrs Strip knew the entire papers agency ‘relied upon the new goodwill of women – for it are ladies who spend the most men’s income thereby make advertising shell out, and you may instead of ads no papers can live’ 14

The fresh new Advertising Bonus Women members had been essential not only while they raised the full flow statistics: that they had a different financial benefits for the paper providers. Female was the major spenders of your domestic budget, so because of this the prime goals for advertisers. While the push concerned depend more and more heavily to your cash away from branded advertisements, reaching women members became a monetary criteria. Continue reading »