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Parasocial relationship towards YouTube lose prejudice toward mental health products

Parasocial relationship towards YouTube lose prejudice toward mental health products

Ana Matran-Fernandez

step 3 Notice-Computer system Interfaces and you will Sensory Technologies Research, College off Pc Science and you will Electronic Systems, College off Essex, Colchester, CO4 3SQ British

Associated Data

The datasets produced and you may analysed into the newest research, while the code had a need to simulate our very own efficiency, come in the brand new Unlock Science Framework (OSF) data source,

Abstract

Intergroup contact has long been dependent in an effort to beat bias one of area, but in-individual interventions are money intense and you can minimal in started to. Parasocial relationships (PSRs) might navigate these problems from the interacting with high watchers with reduced resources and now have shown in lowering bias for the a lengthy sort of get in touch with principle. not, early in the day research shows contradictory achievement. I analyzed whether parasocial interventions lose prejudice on the those with mental health problems by very first creating yet another PSR with a great YouTube author disclosing the knowledge which have borderline character problems. All of our intervention properly less explicit prejudice and you may intergroup nervousness. We substantiated this type of consequences as a consequence of causal analyses, in which all the way down bias levels have been mediated by stamina away from parasocial bond. First findings suggest that paraguay gelinlerle tanД±ЕџД±n that it lower bias are sustained through the years. The overall performance hold the parasocial get in touch with hypothesis and gives an organic method to passively eradicate bias for the a huge scale.

Introduction

We always setting connectivity with individuals that happen to be unacquainted with the lives, and influence exactly how we react. These types of you to definitely-sided psychological bonds are known as parasocial relationship (PSRs) 1 . We quite often generate them with genuine otherwise imaginary figures that individuals never truly interact with, such as for instance tv letters and you may a-listers. Continue reading »